Mock Campaign: Julia Fox x Diesel

This was one of my favorite school projects, praised by my professor at the time, Professor Perilli. It was a mock campaign for a collaboration between the fashion brand Diesel and actress/model Julia Fox. The goal was to design a campaign that incorporated three different social media platforms, creating a tailored strategy for each one based on its target audience. The idea for this campaign was to leverage the model's influence and popularity on TikTok and expand to other platforms to reach a broader audience, making Diesel more relevant to different consumers. Looking back, Diesel and Julia Fox truly seem like a match made in heaven.